Mexico City, June 30 (Prensa Latina) Cuban Tourism Minister Juan Carlos García stated today in Mexico City that his country is committed to Mexico once again becoming one of the main sources of visitors to Cuba.
“Cuba is committed to Mexico becoming what it has always been: one of its main sources of tourism to Cuba. It is committed to this, it will work tirelessly toward it, and we are confident that Mexico will once again occupy the positions it has always held,” he told reporters.
“Together with the Mexican government,” he added, “we could have a lot of help with promotion and advertising. We could also do many things together to sell attributes of both countries as part of a service.”
In a meeting with tour operators and agencies to present the potential of the so-called smokeless industry, the president spoke to the media about the difficult situation facing the sector in his country.
“Tourism is currently going through a very difficult situation, which is multifactorial, but what we have done is analyze the causes, both objective and subjective, and we have outlined strategies and actions to resolve them,” he noted.
He emphasized the importance of returning to the nation’s traditional markets, described Latin America as extremely important for recovering that tourism, and highlighted the commitment to Mexico, but also to other countries such as Argentina, Peru, Colombia, and Brazil.
“We’re very close. We believe we need to improve communication much more, including what we do, how we are doing today, what we can offer, what quality we can offer it with, and the full range of Cuban tourism,” he said.
In this regard, he emphasized that in addition to its beautiful beaches, Cuba has culture, nature, and great potential for the development of medical tourism.
He also mentioned the effects of the economic, commercial, and financial blockade imposed by the United States on the island. In response, an assessment is being made of the situation, and no one is “crying in a corner,” but rather trying to achieve new goals in this very adverse environment.
During the meeting at Mexico City’s Barceló Reforma Hotel, Mexico City’s Secretary of Tourism, Alejandra Frausto, highlighted the relationship with Cuba and asserted that these cultural bridges of friendship, solidarity, affection, and shared aspirations must flourish in tourism.
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